As your business grows, it becomes crucial to have consistency in the design of all products.
The only thing to ensure consistency is to communicate the brand need to the partner/agency that produces products for you through the brand style guide. Especially, when it comes to printing your brand identity, a style guide ensures an ideal placement of colors, theme, subject, and content arrangement.
Printing in Redondo Beach, Torrance, and/or other locations in California brings the true sense of a brand style guide when done with firsthand experience and market challenges understanding.
Keeping this in mind, a couple of points come as a mandate for creating a brand style guide.
1. Your brand story:
A brand story refers to the values that the company cares about the most. It's a statement of how your business serves the target customers. Different companies have different brand stories. But, there is one commonality in all the brand stories; they sum up the company's values, goals, and vision when comes to style guides or even final print.
2. How to use your logo:
A brand style guide, most important as a brand story, should be meaningful and the same time, actionable. After the brand story, the next most important thing for a brand guideline is its logo. Your company's logo is the visual representation of your brand, and this is what makes your business recognizable. Be clear and concise about what your logo represents, and make sure the quality and meaning remain intact when sending for final printing in Redondo Beach, South Bay, Torrance, or similar locations in California.
3. Color Palette:
Ideally, (1 to 3) colors are apt to make a logo worth considering. Colors are bright or greyscale shall be telling your brand story just right and present your style guide in an ideal manner. Include it in everything that talks about your business be it signage, websites, and/or company product for building a reputable brand. Adding this information to your style guide would mean there is less room for errors and wherever you choose printing in Redondo Beach, Torrance, South Bay, and others, the results will come with 100% accuracy.
4. Typography:
Like Color Palette, Typography is a kind of art of arranging types to make written language readable, legible, and appealing wherein you need to have a set of fonts to build a consistent brand. For a better brand experience, it is important to have consistent typography across all your products.
5. Brand voice:
Last but not least is the brand voice which explains the brand personality usually described in adjectives like Luxury, adventure, etc. Take the time to figure out your brand's voice, and make it something that resonates with your audience. After figuring out the brand voice make sure to communicate to all the internal and external parties, for consistency in the brand.
The aforementioned are brand style guidelines. Once you have set the guidelines, hiring experts is the best way to get the expectations fulfilled without a waste of time, money, and effort. Here comes the industry-recognized experts, Printing Graphics, known for years of hands-on experience in Printing in Redondo Beach, Torrance, South Bay, and other nearby locations in California for all your printing needs. They print everything from posters to banners to wedding Invitations. Looking for high-quality printing choose Printing Graphics.
Comments